THE THREE LETTER ICONS: UPS + LFC

Listen, we're not saying UPS is the reason Liverpool won the Prem in 2025, but if you think about it long enough and you're quite good at mental gymnastics, they could be.

CREATIVE TEAM:

Lacey Tobler, Ryan Cuming

GCD: Kevin Ragland

AGENCY: The Martin Agency

AGENCY: MullenLowe

DIRECTOR: Adam De Silva

PRODUCTION: Forms