THE LUNCHBOX MOMENT
The lunchbox moment is that moment you're made to feel anxious or judged because of what you brought for lunch. Especially relevant to kids from diverse backgrounds, RITZ Canada took a stand against the lunchbox moment by hosting an open and honest conversation with the very kids who've experienced it. Get your tissues ready.
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Press:
Little Black Book , AdNews , L’actualité Alimentaire , Canadian Packaging
Newswire , Yahoo Finance , TSN Radio , The Message , Daily Hive ,
In Calgary, we talked with NHL superstar Nazem Kadri about his lunchbox moments as he helped facilitate a conversation with a group of older kids.
Then, we created a website where parents could learn more about the lunchbox moment, share recipes with one another, watch influencer-created videos, and learn how to speak to their kids about food shaming.
CREATIVE TEAM:
Lacey Tobler, Ryan Cuming
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CD: Anne Marie Hite
ACD: Rushil Nadkarni
PRODUCER: Andreas Doerig
AGENCY: The Martin Agency
DIRECTOR: Jon Kasbe
PRODUCTION: PXP