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THE LUNCHBOX MOMENT

The lunchbox moment is that moment you're made to feel anxious or judged because of what you brought for lunch. Especially relevant to kids from diverse backgrounds, RITZ Canada took a stand against the lunchbox moment by hosting an open and honest conversation with the very kids who've experienced it. Get your tissues ready.

Press:

Little Black BookAdNewsL’actualité Alimentaire , Canadian Packaging

Newswire ,  Yahoo Finance , TSN Radio The Message  , Daily Hive ,

FoodgressingCBC , Le Journal de Quebec

In Calgary, we talked with NHL superstar Nazem Kadri about his lunchbox moments as he helped facilitate a conversation with a group of older kids.

We also shot a French version for the French-speaking children of Quebec...

Then, we created a website where parents could learn more about the lunchbox moment, share recipes with one another, watch influencer-created videos, and learn how to speak to their kids about food shaming.

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CREATIVE TEAM:

Lacey Tobler, Ryan Cuming

CD: Anne Marie Hite

ACD: Rushil Nadkarni

PRODUCER: Andreas Doerig

AGENCY: The Martin Agency

DIRECTOR: Jon Kasbe

PRODUCTION: PXP 

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