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The Super bowl that wasn't

Nobody knows how to read Roman numerals. It's just a fact.
So, when Super Bowl LIX came around we thought it would be the perfect time for OREO to claim the Roman numeral itself and turn Super Bowl LIX into something we can all understand: Super Bowl "Licks".

Twist. LIX. Dunk.

BUT THEY DIDN'T BUY IT?! WTF?! I guess there were a few folks that thought every brand was going to make this connection and so they got cold feet. But as it turns out, ZERO brands made the same connection we did, and well, they blew it.

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CREATIVE TEAM:

Lacey Tobler, Ryan Cuming

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