1901: The GREAT SOFTENING

With the introduction of Hanes' new "SuperSoft" product, we wanted a sequel to the Gilded Age campaign that showed just how far and wide the influence of Hanes had spread. To go beyond the Gilded elites of 1901, we traveled to the end of the Wild West era to show how Hanes (probably) turned the roughest place in America, well... soft. 

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PRESS

AdAge, AdAge: Top 5, Little Black Book, LBB: Work of the Week,

 Muse by Clio, BusinessWire, Design Rush, Shots, The Stable, Yahoo,