1901: The invention of comfort

The Gilded Age was one of the most uncomfortable periods in American history. That is, until Hanes invented comfort and turned the world upside down. This is the story of how that all went down, probably...

​

Press:

AdAge: Editor's Pick, Shots, MarketingDive, AdAge: Top 5, Little Black Book: Work of the Week, ADFORUM: Top 5 Global, Source, La Gazette, Fast Company, Mr. Mag, Influencia, AD Nerds Podcast, On Strategy Podcast