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1901: The invention of comfort

The Gilded Age was one of the most uncomfortable periods in American history. That is, until Hanes invented comfort and turned the world upside down. This is the story of how that all went down, probably...

Press:

AdAge: Editor's PickShotsMarketingDive, AdAge: Top 5, Little Black Book: Work of the Week, ADFORUM: Top 5 Global, Source, La Gazette, Fast CompanyMr. Mag, Influencia, AD Nerds Podcast, On Strategy Podcast

AWARDS (so far): Richmond Show Gold x1; Richmond Show Silver x1; One Show Shortlist x3

CREATIVE TEAM:

Lacey Tobler, Ryan Cuming

 

GCD: Gustavo Dorietto
ACD: Rushil Nadkarni, Avi Stienbach

PRODUCER: Robyn Nagorsky

AGENCY: The Martin Agency

DIRECTORS: The Coles

PRODUCTION: Sanctuary 

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