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1901: The invention of comfort
The Gilded Age was one of the most uncomfortable periods in American history. That is, until Hanes invented comfort and turned the world upside down. This is the story of how that all went down, probably...
Press:
AdAge: Editor's Pick, Shots, MarketingDive, AdAge: Top 5, Little Black Book: Work of the Week, ADFORUM: Top 5 Global, Source, La Gazette, Fast Company, Mr. Mag, Influencia, AD Nerds Podcast, On Strategy Podcast
CREATIVE TEAM:
Lacey Tobler, Ryan Cuming
GCD: Gustavo Dorietto
ACD: Rushil Nadkarni, Avi Stienbach
PRODUCER: Robyn Nagorsky
AGENCY: The Martin Agency
DIRECTORS: The Coles
PRODUCTION: Sanctuary
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